Graphic Design Emphasis
In 2014 I chose graphic design to be my field of study. However, while I was at Salt Lake Community College I was still on the fence about committing to graphic design as a career. I never took actual design classes, just skill set classes concerning the software. When I started at Weber State, all of that changed. I became fully immersed in the program and I was taught how to think like a designer instead of just how to design something.
Understanding basic principles of graphic design has been liberating, and has made my career choice clear. Learning exactly the impact a design can have on an audience based on the words used, or not used, and the way some shapes or images are composed, is where my passion for graphic design is strongest. In my portfolio, my work will mainly consist of visual communication that experiments with a variety of compositions, using a word or a picture or both, to convey effective visual communication. I tend to approach each project with a minimal and clean design, I feel that if a designer has the ability to strike their audience with clear visual elements, it will encourage the viewer to ponder and be influenced by the design’s message.
The progress that I have achieved in my time at WSU has already helped me to get an early start on my career. I now work as a Gaming Graphic Artist for software development firm called Clearview, I have also worked as a Jr Graphic Designer for an outdoor supplier called GEAR:30, some of the projects I’ve headed are presented in this portfolio. Between working and going to school fulltime, I’ve had a boost in workflow and ongoing projects. This has been a huge advantage for me, because now I have noticed that my brainstorming never seems to stop. This and the learning of other successful designers’ processes has greatly helped me in how I approach each now project.
One current graphic designer that I follow and admire is Aaron Draplin, a logo designer from Portland, Oregon. I am fascinated with logo design and how simple shapes and lines that once meant nothing, can become iconic symbols to the world. I’m amazed how he continuously has new material that is consistently unique and powerful. I want to possess this ability for myself, and so I have adopted parts of his creative process. One of which includes keeping a sketchpad with me at all times, experimenting with concepts in my head no matter the time or place. My sketch book in a way has now become my journal.
Though it was journey coming to the decision of making graphic design my field of study, I now see that it has become more than just a degree. It is now is the means for me to contribute a variety of concepts in a meaningful and clear manner to the world. I want to reach thousands of people and show them the power of design. Whether that be through logo design, print or web advertisement, or my own personal projects; hopefully it’s all of the above. I love the idea of providing the opportunity for an audience to view my work and give them experience that they will remember. I believe I have a responsibility to not only maintain my current skills, but also to continue to strive to learn more, and consistently improve in my ability as a designer and as an artist by ongoing research, collaboration and production.